Maximilian Vogel – Co-Founder, Managing Director BIG PICTURE GmbH

Maximilian Vogel is Co-Founder and Managing Director of BIG PICTURE GmbH in Berlin. The team of UX designers and tech experts has been developing digital projects for large companies and fast-growing start-ups since 2010, regularly bringing visionary ideas to the streets. Maximilian Vogel has personally helped to develop many successful digital platforms and apps for brands in the mobility sector such as Audi, BMW, Mercedes, General Motors as well as a number of solutions for the logistics industry.
He is passionate about the research and development of truly natural language user interfaces, talking systems and avatars with recognisable identity and character. The basis for this is the extremely rapid developments in the field of machine learning and especially in large-scale language models (LLM). Maximilian Vogel is working on completely new applications and business models as well as new customer touchpoints that offer a significantly better user experience and thus more Joy-of-Use, Ease-of-Use and Ease-of-Learning.